Our team’s essence is a combination of experience drawn from years of working in travel, tourism, brand design and marketing.

Don't get lost in a BIG firm! We're based in the Midwest. Our work ethic and sensibilities easily relate to our small community champions. Our partnerships are based on a mutual understanding and admiration of our beautiful lands and cities.


We would love to hear from you.

920.450.5559 •

Let us know how we can help! Get started with a FREE Assessment or a demo of our social media tool, TBC-Social!


Who We Are...

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Who We Are...

Lynn at High Cliff

Lynn Rasmussen

Lynn Rasmussen, owner of Social Energizer, LLC., focuses on advancing the position of small towns, hotels and resorts to compete in a continually more technical and branded world. Marketing and brand strategy set the stage for web design that gets attention and gets found online. From analytics to social media, Lynn has experience at every step in the process and a proven track record of earning great results for her clients. In expanding Social Energizer to create Tourism Base Camp, Lynn brought in the skills of the other senior executives and associates listed here.

Michelle Micoley

Michelle joins us from Creative Group, Inc. an incentive and meeting company in Appleton where she was the creative behind the travel materials for many national and international incentive groups.

An analytically creative graphic designer with a focus on client and supplier relationships, Michelle brings 20-plus years of experience in designing award-winning materials for special events, corporate and small businesses, and brand identity.


Michelle Micoley kayaking

Contact Us

Phone 920.450.5559
Monday – Friday
9:00 AM – 4:00 PM CDT