Over 80% of hotel travel is now booked online, with 52% booked on mobile devices. It is critical for DMOS to understand the significance of these trends and to build a structure that will succeed in this new and ever-changing online marketing environment.

All our websites use a Responsive Design theme, mobile and tablet-ready for use on all devices. Sites are built on an open-source platform called WordPress. SEO, Mobile, All-device ready, also ready for PPC, Display campaigns, and other digital advertising.

Research is the foundation of smart travel marketing and is woven throughout the work we do with you. Customized visitor surveys help us focus on the right markets and messaging. Along with industry research and local statistics, they form the basis of identifying your true brand, developing the marketing plan and making adjustments in that plan based on ongoing research.

Media relations is a specialized component of public relations that focuses on building and maintaining relationships with travel-related media outlets and contacts. Writers, photographers, travel free-lancers and bloggers are hungry for fresh content and ideas for print, electronic and social media outlets. By building and nourishing ongoing relationships with these contacts and becoming a trusted source for them, we can leverage your brand messaging beyond the budgetary limits of paid advertising while delivering the added value of third-party credibility.

Analytics provides a meaningful way to evaluate results at nearly every turn. Not only will we track the number of website and online social media visitors, but we'll use these tools to learn more about the actual demographics of the audience, times of day they are most active and their interests in what you offer. Analytics works as a key contributor to your area's full research plan and is the rising star of trackable ROI (return on investment).

Traveling, like social media, is an inherently social act. Travelers meet new people and share experiences, much like on social platforms. Social media allows you to connect not just with your audience, but also with the audience of your audience. Today, it is invaluable for attracting new visitors. But breath easy! With TBC-Social, our social media 'all-in-one' tool, we will help you gain control. We offer various levels of social media assistance to get the right fit for you and your community!

Content marketing focuses on creating and distributing relevant, valuable, consistent content online to attract and motivate your target audiences. Using words, pictures, videos, testimonials, blogs and articles, Content Is King because it delivers useful information in formats that today’s consumers use.

Did you know that content marketing…
  • Costs 62% less than traditional marketing
  • Generates three times as many leads
  • Delivers six times the conversions of those who don’t use it.

Make sure you are promoting your destination’s strongest assets
in ways that today’s travelers prefer and trust.